THE GOLD STANDARD OF INSTANT COFFEE - Experience the excellence of Pure Gold, made from a blend of the finest quality beans with well-balanced and aromatic flavour PURE PLEASURE - A Gold Standard cup that captivates the senses for a perfect 'me' moment. With a medium roast, strong aroma, and smooth, creamy taste, pick pure pleasure any time of day INSTANT PERFECTION - Simply add 1 to 2 teaspoons of coffee, bubbling hot water, and a splash of milk. Your ingredients will blend seamlessly to make way for a rich, velvety taste SUSTAINABLE, CERTIFIED COFFEE - We're committed to working together with UTZ Certified, promoting sustainable agriculture with better opportunities for farmers, their families and our planet 260 YEARS OF HERITAGE - Much has changed in all these years, but what has always remained is the guaranteed standard of consistent quality and craft sealed in every pack of Douwe Egberts